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 My
mom left corporate America to nurture me in an old-time, halcyon
environment of baby swings and strolls through the park. Boy did
things change in a hurry. First off, she was frustrated by the product
selection when she went to outfit me and my room. Everything was
so predictable…pink and frilly for girls, and cars and trains
for boys. BOR-ING! Just because I’m a baby, doesn’t
mean I don’t have taste.
Then she bounced the idea of starting a new company
off my dad. My dad, a real kid at heart, gave her an enthusiastic
two thumbs up. He immediately offered to be in charge of fun and
games. His business philosophy has always been one part work, two
parts fun. It’s no wonder he was the Villanova Wildcats’
mascot in college.
Anyway, I was secretly hoping for a more sophisticated
look for my digs, so I pooped my pants when my mom decided to pursue
her Sozo dream. Why Sozo? It’s a Japanese word that means
creation and imagination. My mom is into yoga, and chose the name
during one of her meditation sessions. She was standing on her head
with her arms wrapped around her legs. She called it a breakthrough
seminal moment. I call it pretzel logic.
The next piece of the puzzle fell in place when
my mom hooked up with Lynda Allen, a designer with a flair for turning
everyday items into stuff you just have to have. She created everything
from Sozo’s room theme graphics to the animation on this Web
site. Best of all, her creations are quite compatible with my design
sensibilities. Simply put, I don’t get bored looking at them.
It wouldn’t surprise me a bit if adults wanted to sneak a
few items into their bedrooms.
My mom also wanted to offer products that could
extend beyond infancy and into my toddler and childhood years. Now
that’s what I call thinking ahead. It just didn’t make
sense to completely change color schemes, lighting and all that
room stuff every couple years.
Now great looks are one thing, but my mom learned
a whole new lesson once I arrived on the scene—form must follow
function. That’s why Sozo products are constructed of quality
materials that are also easy to care for. You might say they are
both kid and parent-friendly.
Sozo also has a line of products that I call ‘Parent
Protectors.’ That’s right, I‘m the first to admit
it…we babies are messy and proud of it. The right to slobber,
burp, barf and poop, wherever and whenever we want, is the preamble
to the Baby Bill of Rights. Bibs, burp cloths and the unique Weeblock
shield are all designed to keep baby and parents clean and dry.
So welcome to Sozo--a whole new world of kid stuff
with style!
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